Our Story

moha: blends the ancient science of Ayurveda with the raw magic of the forest to bring you a spectacular range of herbal skin and hair solutions that are not only effective, but wholesome and therapeutic.

Created by the house of Charak, the world-renowned Ayurvedic specialists, moha: is a culmination of over 75 years of Ayurvedic study, practice and rigour.

With a collective expertise of over 400 years, we work with powerful herbs and plants like Neem, Jojoba, Rusmari, Kumara and Yastimandhu to create rare, almost magic-like formulations for deeply nourishing skin and hair solutions.

Our blends are delicately balanced with each formulation going through more than twenty clinical tests to ensure that the products that reach you are of the highest possible quality.

At moha: we’ve bottled the secrets of the forest to create magic for your skin. A drop of rose oil here, a dash of nutmeg there or a few slivers of an orange peel crushed with a walnut’s shell. Our Ayurvedic formulations have been perfected over seven decades to give you unique cleansing, toning, exfoliating & nourishing solutions for all your skincare needs.

Bring home the magic of the forest with moha:’s stunning range of natural soaps, sunscreens and shower gels. Here, rejuvenating herbs like Tulsi, Kumara, Neem and, Yashtimadhu work in powerful ways to repair, restore and nourish your skin, leaving it soft, glowing and happy.

At moha:, we believe in the power of the forest to heal. Here, Neem, Jojoba, Rusmari, Brahmi, Hibiscus, Amla and a hundred other power-packed herbs come together in magical blends to create a truly restorative range of hair oils, shampoos and conditioners for all your hair trouble

Think of moha:’s Spa solutions as magic for your soul. Here, we work with the goodness of almonds, papaya, peppermint and flax seed oil to create deeply nourishing nail creams, foot creams and hand moisturizers that not only leave your body relaxed but do wonders for the wellbeing of your soul.

Founded in 1947, Charak Pharma has been at the forefront of herbal-based wellness for over 75 years. With a private, R&D laboratory, accredited by the Government of India’s Department of Science & Technology, our staff is world-class and our manufacturing equipment, state-of-the-art.

Our products are available in more than 35 countries across the world, including USA, UK, Greece, Portugal, Bulgaria, Ukraine, Kazakhstan, Tajikistan, Uzbekistan, Algeria, Kenya, Ghana, Nigeria, South Africa, Sri Lanka, Malaysia, Cambodia, Singapore, Mauritius, Bangladesh, Fiji Islands, Oman, Yemen, Bahrain and Dubai.

ISO 9001:2015 certificate for Quality Management System
WHO – GMP approved manufacturing location
Indian Drug Manufacturer Association (IDMA) award for excellence in manufacturing
Ministry of Science & Technology, Govt. of India approval for in-house research and development
Indo-ASEAN business initiative award
‘EXCELLENCE IN AYURVEDA MANUFACTURING’ awarded on Occasion of international workshop on ‘STANDARD AYURVEDA PRODUCTS’
ET Best Brand 2021